报 告 人:荷兰阿姆斯特丹大学 博士生导师
Charles Forceville 教授
报告题目:Max Black’s “interaction theory” and its application to visual/multimodal metaphor in print advertising and commercials
报告时间:11月21日(周二)下午14:30-16:30
报告地点:15#225
主办单位:外国语学院、社科处
报告人简介:
Committed to cognitivist, socio-biological, and relevance-theoretical approaches, Charles Forceville works on multimodality in metaphor, argumentation, and narrative discourse in genres such as documentary, feature film, animation, advertising, and comics & cartoons. Forceville has published papers and book reviews in, and done peer reviews for, journals including Metaphor and Symbol, Journal of Pragmatics, Public Journal of Semiotics, Language & Literature, Journal of Visual Communication, Multimodal Communication, Zeitschrift für Semiotik, Review of Cognitive Linguistics, and Discourse, Context & Media, and is a member of the advisory board of some of these.